About Us
Built by the people who actually drink it.
The idea for LYTE actually started as a joke, one mate winding the other up for not sinking enough drinks with the boys. What began as harmless banter turned into a real conversation between the two of us. With entrepreneurial minds and a shared drive to build something while studying at uni, we started thinking… why aren't we drinking more of what's out there?
We quickly realised why: the RTD space is dominated by massive companies and much older people, yet they're the ones trying to make drinks for uni students and young adults. We genuinely believed we could do it better. We understood the lifestyle, the taste, the culture, the moments, because we were living them.
That's how LYTE was born.
We knew the RTD market was competitive, so we needed a genuine point of difference. From day one, our mission was simple: create the most refreshing RTD possible. To do that, we didn't just focus on flavour, we set out to design a unique electrolyte blend that delivers a crisp, clean, ultra-refreshing finish you can actually feel. Something the RTD market just didn't offer.
Our first flavour was Watermelon, and the moment we tasted the final formula, we knew we'd created something special. Light, balanced, and genuinely refreshing in a way that didn't exist anywhere else.
LYTE isn't just another RTD, it's a drink built by the people who actually drink it.
